As usual in Iceland March is dedicated to men's health, male cancer, healthy living, growing beard.. 

 

This year the health care tries to reach out with a preventive call and urge men to get on the move and strenghten their health. As a reminder Thorverk bought the annual pair of socks for all!  - There is a pun in the title útkall- it can be interpreted as callout or carl (male) out.